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WHIMBURY recommends My Daily Insights
Enterprise Marketing Management 19.95 12.97

This book is a groundbreaking paradigm that takes a scientific approach to marketing practice.

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers - Enterprise Marketing Management (EMM).

EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core.

With an introduction by marketing guru Sergio Zyman, "Enterprise Marketing Management" covers topics such as brand architecture, investment measurement, and how to engineer creativity.

EMM, adopted by many Z Marketing clients, is a proven strategy for transforming organizations and achieving bottom line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.



This eBook is in PDF format and is available for immediate download.

With a suitable PDF viewer, it can be accessed from your Computer, Laptop, iPad or your Mobile Phone.

To aid the speed of the download, this file has been compressed using standard "zip" technology.

Once downloaded, your eBook can be decompressed using freely available software.

If you find you are unable to decompress your eBook, please contact us for assistance.

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This product was added to our catalog on Saturday 14 August, 2010.
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